Creative Buzz Archives - KONGRES – Europe Events and Meetings Industry Magazine

Nina Erneker: “The win-win strategy is based on a give-give strategy”

Gorazd Čad — Wed, 23 Feb 2022 17:50:49 +0000

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How To Disrupt The Interpreter Industry

Gorazd Čad — Tue, 18 Sep 2018 07:37:54 +0000

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Festival Valley

Gorazd Čad — Fri, 24 Aug 2018 12:56:59 +0000

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ŠIBENIK MEET BUSTERS

Gorazd Čad — Thu, 23 Nov 2017 16:21:11 +0000

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NEW VIDEO FOR CENTRAL DALMATIA REGION

Gorazd Čad — Wed, 26 Nov 2014 09:13:09 +0000

The Central Dalmatia region on Croatia’s Adriatic coast was once again the star performer this tourist season, attract record numbers. With Riviera’s and islands boasting some of the best beaches in the world it’s not hard to see why. But there is more to the region than just beaches. Away from the beaches in the […]

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AIR SERBIA – THE NEW WINGS OF EUROPE

Gorazd Čad — Thu, 06 Nov 2014 18:33:33 +0000

Air Serbia proudly presents their new commercial that will boost awareness of the airline across Europe and position Belgrade as convenient air transport hub. [youtube]http://youtu.be/iC2OTFKUG-o[/youtube] Air Serbia boosts flights to Ljubljana and adds capacity to Podgorica Air Serbia announced it will increase flights to Ljubljana (Slovenia) and add extra seats to Podgorica (Montenegro). From 12 […]

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MORE CONTACTS – MORE CONTRACTS 7

Gorazd Čad — Mon, 29 Sep 2014 08:48:56 +0000

Reason 7: MEASURING EFFECTIVENESS – ROI Trade show participation is coming under increasing scrutiny; marketing budgets are shrinking and directors are requiring maximum ROI. Therefore, it is really important that in accordance with the trade show Pareto Principle, you choose the right trade show that will deliver your business objectives. Borrowing from Dr. Elling Hamso, […]

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MORE CONTACTS – MORE CONTRACTS 6

Gorazd Čad — Tue, 23 Sep 2014 13:00:16 +0000

Reason 6: CONTENT MARKETING I’ve been creating and encountering content and ‘content marketing’ right throughout my career, the main difference being that in the past we gave it a different name and as a rule it was included in the PR. The current Content Marketing Institute (B2B Content Marketing 2014 Benchmark) study shows how times […]

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MORE CONTANTS – MORE CONTRACTS 5

Gorazd Čad — Tue, 16 Sep 2014 07:32:14 +0000

Reason 5: BUSINESS NETWORKING You probably still remember your very first steps into the world of business networking. I will certainly never forget my first solo business trip abroad, when completely green I was sent to the legendary IAPCO training in Wolfsburg. Being the only participant from Slovenia, I had no choice other than to […]

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MORE CONTACTS – MORE CONTRACTS 4

Gorazd Čad — Tue, 09 Sep 2014 07:43:42 +0000

Reason 4: YEAR ROUND PROMOTION OF PARTNERS From the yesteryear of my career the classic meetings industry marketing tools still linger in the memory, most of them being the various providers’ catalogues and usually prepared by publishers, associations or a destination. The annual catalogue of the ICCA members was sought-after and a main reference point, […]

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MORE CONTACTS – MORE CONTRACTS 3

Gorazd Čad — Mon, 01 Sep 2014 07:51:34 +0000

Reason 3: NO HIDDEN COSTS One of the most irritating experiences at events is hidden costs that organisers fail to highlight until registration. In fact, registration itself can be the trigger for a deluge of sub-contractors to the main organiser to start offering everything from electrical connections to additional signage, stand decoration, insurance, freight handling, […]

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More Contacts – More Contracts: THEY SAVE YOU TIME

Gorazd Čad — Mon, 25 Aug 2014 11:45:01 +0000

Reason 2: THEY SAVE YOU TIME Have you ever wondered just how much time participation at a trade show might actually save you? Looking at the figures for what it takes to organise a typical meeting that is otherwise carried out daily at the trade show, you would be spending at least a good 60 […]

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