THE IMAGE OF HEAVEN
COMPARISON WITH THE REGION
As a recognisable brand Bled stands out among other congress destinations in the region. It most closely resembles Dubrovnik, which caught up with the pre-war congress tempo by taking the right steps. Currently, the biggest disadvantage is the lack of a clear focus on quality rather than mass tourism. This is most clearly seen in the restaurant, night life and shopping offer. As a result, the current perception of quality is lower than with the largest competitors. In Bled the saying ‘Less is more’ is very true. The potential for the meetings industry is immense, it just needs to be harnessed in the right way.
MTLG INDEX / 2019 EDITION
DESTINATION CAPACITY
The number of 4* and 5* category hotel rooms: 693
The number of 4* and 5* category hotels: 8
Banquet hall maximum capacity: 400
The largest hall in the city (in m2): 500 m2
Destination population: 6,322
Maximum hall capacity in theatre style: 514
MTLG CATEGORY
M – MEETING DESTINATION
Destinations that can host up to 1,200 congress attendees.
OVERALL PERFORMANCE
| BLED INDIVIDUAL GRADES 2019 | |
|---|---|
| Natural and cultural factors: | 4.87 |
| General and transport infrastructure: | 4.72 |
| Tourist infrastructure: | 4.55 |
| Meeting infrastructure: | 4.77 |
| Subjective grade: | 4.73 |
| Marketing Buzz: | 4.54 |
| ICCA index: | 1.25 |
| Numbeo quality of life Index: | 3.53 |
| Numbeo Safety Index: | 4.72 |
| ACI Airport Connectivity Index | 3.25 |
| DESTINATION MARK: | 4.09 |