Organisers of London Build Expo, the leading construction and design show in the UK, say they are delighted with the results from its partnership with event tech provider Gleanin.
London Build Expo which took place on 23rd October 2018 at Olympia, London welcomed 300 exhibiting companies and saw the Olympia London buzzing with construction professionals from UK contractors, architects, engineers, developers, government and more.
The exhibition is organised by Oliver Kinross and forms part of a global portfolio of construction exhibitions (the ‘BUILD’ portfolio), which take place in New York, Australia, Scotland, and New Zealand.
Gleanin Connect, the award-winning referral marketing platform was used in conjunction with registration company Circdata, saw 13% of all registrants promoting their event attendance to their networks via personal invites and social media broadcasts. These referrals generated 8% of the event’s total visitor registration. Encouraging registrants to share their attendance and invite their contacts and connections via the Gleanin Connect platform turns visitors into event advocates and allows organisers to reach new audiences.
Following on from the exceptional results delivered by Gleanin Connect on London Build Expo, Oliver Kinross have confirmed their partnership with Gleanin going forward and registration is already live for their next event in New York, which takes place on the 12-13 March 2019.
Tamar Beck, CEO at Gleanin says “As with many of our clients working in the industrial communities, Oliver Kinross saw a large number of registrants helping the visitor acquisition campaign by becoming event advocates and inviting their colleagues to register via the Gleanin platform. We’re pleased to be working with the team at Oliver Kinross and across their international event portfolio.”