Sporto, the leading sports marketing and sponsorship conference in SEE that connects brands, rights holders, agencies, event organisers, athletes and students, was held between the 22nd and 23rd of November in Portorož, Slovenia. The conference has been a platform for brands, sports properties, agencies and the media to share ideas, experience and industry know-how already since 2004.
The leading event of its kind in SEE, presented together with the European Sponsorship Association (ESA) the SPORTO Awards in five categories rewarding the outstanding work in the field of sponsorship and marketing in sport. The competition was opened to applicants based in the Adriatic region (Slovenia, Croatia, Bosnia and Herzegovina, Serbia, Montenegro, Macedonia), Czech Republik, Slovakia or Hungary.
On its website, Sporto says, »The SPORTO Awards perfectly illustrate the capability of brands, rights holders and agencies to deliver against the strategic goals of businesses in the region and as a shop-window of best practice. The range, from all across the Adriatic region, covers integrated programmes engaging brands with fans through their passion points of global sports to community activities, from healthy living campaigns to direct sales drivers and targeting from the very young to more mature audiences.«
The international jury awarded the following projects:
- ESA Award presented for innovation, creativity and best practice: beST be Stronge rTogether (Allianz Croatia)
- Winner of the category SPORTO Sponsorship Award: Gorenje Simplyfans Campaign (Gorenje)
- The winner of the subcategory SPORTO Endorsement Award: Alpsko mleko & Ilka The Superhero (Ljubljanske mlekarne)
- The winner of category SPORTO Event Award: Tour of Slovenia 2018 (Cycling club Adria Mobil Novo mesto).
- The winner of category SPORTO Rightsholder Award: Priprave – the official trainings for the Volkswagen Ljubljana Marathon (Volkswagen Ljubljanski maraton)
- The winner of SPORTO Digital Award: Let’s compete together (Petrol).