 and 11 industry partners returned to IMEX Frankfurt between 15 and 17 May. The delegation strengthened ties with industry stakeholders and promoted Qatar as an attractive business events destination in the region.){kind=link}
Since Qatar’s last participation in IMEX, the country has introduced visa policy changes which have made Qatar easier to visit and the most open country in the GCC region. Qatar also launched the Next Chapter of its National Tourism Sector Strategy which charts a pathway to more diverse tourism products and an enhanced visitor experience. The strategy prioritises Business Events as a major contributor to visitor arrivals.
As part of its commitment to further strengthen ties in the international association meetings industry, QTA has recently partnered with ICCA (International Congress and Convention Association) to become a globally-recognised Association Relations Partner (ARP).
QTA is already leveraging its new status with ICCA and has set plans to host ICCA Qatar International Meetings Expert Session on the 17th and 18th of September in Doha. The two-day session will provide attendees a unique opportunity to learn from leading experts in the international meetings industry and is specially designed for meetings industry suppliers and local associations in Qatar and the Middle East.
Business Events is a key sub-sector of Qatar’s tourism industry, with more than 150 business events taking place in Qatar annually. The country has already invested heavily in infrastructural developments that will provide a major boost to the business events industry, such as the 300km Doha Metro projectanda large number of 3-, 4- and 5-star hotels coming online, all of which will substantially enhance Qatar’s ability to host world-class events.