The new Digital Advisory Board includes exhibitors from a wide range of industries as well as representatives from Messe Frankfurt’s Digital Business unit. The objective consists of better understanding the needs of exhibitors with regard to digital offerings and providing visitors with improved digital trade fair support by specifically working on new ideas and innovations. The board will meet twice a year.
“Messe Frankfurt’s success has always been based on listening closely to our customers and addressing developments together with them. Not only the intensive exchange pertaining to existing offers and experience gained in various industries, but also the concrete working methods of design thinking provided a variety of valuable impulses, which we are continuing to work on”, said Klaus Reinke Board of Management, Messe Frankfurt Group.
“Due to the group of participants from very different backgrounds and the excellent preparation, the kick-off of the Digital Advisory Board served to initiate numerous interesting discussions about digital trade fair marketing. I look forward to seeing how Messe Frankfurt will continue to provide its exhibitors and visitors of the future with the highest degree of innovation through digitalization,” said Sheila Rietscher, Director Brand & Strategy, KAHLA/Thüringen Porzellan GmbH.