Trade fair Archives - KONGRES – Europe Events and Meetings Industry Magazine

Hamburg Messe und Congress issues Annual Report

Gorazd Čad — Thu, 23 Jun 2022 11:58:54 +0000

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Messe Frankfurt’s study confirms safety of air quality in trade fair halls

Gorazd Čad — Mon, 11 Apr 2022 10:42:31 +0000

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Messe Wien Exhibition & Congress Center celebrates 100 years of trade fair history

Gorazd Čad — Thu, 07 Oct 2021 07:28:12 +0000

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BOE Connect: New platform connecting the event industry

Gorazd Čad — Tue, 13 Jul 2021 12:45:32 +0000

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VOK DAMS creates engaging brand experience of Lange & Söhne for digital trade fair

Gorazd Čad — Wed, 19 May 2021 05:00:38 +0000

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4th International Trade Fair and Conferences RENEXPO in BiH

Gorazd Čad — Wed, 11 Oct 2017 09:27:04 +0000

RENEXPO BiH will once again gather important stakeholders in the field of renewable energy, energy efficiency, water and environmental sectors. Hotel Congress Centre Hills in Sarajevo will on November 8th and 9th host around 80 exhibitors, 1500 visitors, and 700 conference participants, both local and international experts from all over Europe. Bosnian largest water and […]

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VIEWS: Corrado Peraboni , Fiera Milano

Gorazd Čad — Wed, 19 Oct 2016 07:18:13 +0000

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MORE CONTACTS – MORE CONTRACTS 7

Gorazd Čad — Mon, 29 Sep 2014 08:48:56 +0000

Reason 7: MEASURING EFFECTIVENESS – ROI Trade show participation is coming under increasing scrutiny; marketing budgets are shrinking and directors are requiring maximum ROI. Therefore, it is really important that in accordance with the trade show Pareto Principle, you choose the right trade show that will deliver your business objectives. Borrowing from Dr. Elling Hamso, […]

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MORE CONTACTS – MORE CONTRACTS 6

Gorazd Čad — Tue, 23 Sep 2014 13:00:16 +0000

Reason 6: CONTENT MARKETING I’ve been creating and encountering content and ‘content marketing’ right throughout my career, the main difference being that in the past we gave it a different name and as a rule it was included in the PR. The current Content Marketing Institute (B2B Content Marketing 2014 Benchmark) study shows how times […]

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MORE CONTACTS – MORE CONTRACTS 3

Gorazd Čad — Mon, 01 Sep 2014 07:51:34 +0000

Reason 3: NO HIDDEN COSTS One of the most irritating experiences at events is hidden costs that organisers fail to highlight until registration. In fact, registration itself can be the trigger for a deluge of sub-contractors to the main organiser to start offering everything from electrical connections to additional signage, stand decoration, insurance, freight handling, […]

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More Contacts – More Contracts: THEY SAVE YOU TIME

Gorazd Čad — Mon, 25 Aug 2014 11:45:01 +0000

Reason 2: THEY SAVE YOU TIME Have you ever wondered just how much time participation at a trade show might actually save you? Looking at the figures for what it takes to organise a typical meeting that is otherwise carried out daily at the trade show, you would be spending at least a good 60 […]

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TRADE SHOW IS IMPOSSIBLE WITHOUT GREAT CONTENT

Gorazd Čad — Wed, 11 Jun 2014 11:54:37 +0000

INDEPENDENT RESEARCH ON QUALITY OF EXHIBITORS PRESS RELEASES IN THE IMEX ONLINE SYSTEM Only 14,24 % of press releases from 899 published is newsworthy 55,84 % of press releases in the IMEX System is not suitable for publication [metaslider id=25471] The only criterion of good content is Does one event deserves attention for becoming a […]

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