Return on investment Archives - KONGRES – Europe Events and Meetings Industry Magazine

ROI/ROE (Return on Event): More value for participants

Gorazd Čad — Sun, 13 Dec 2020 11:39:36 +0000

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Return On Investment of Exhibiting at Conventa

Gorazd Čad — Sun, 11 Dec 2016 18:35:16 +0000

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MEASURING THE EFFECTIVENESS OF B2B EVENTS

Gorazd Čad — Tue, 22 Oct 2013 09:32:01 +0000

20 % OF TRADE SHOWS ARE WORTH 80% OF OUR ATTENTIION In the area of participation at congress trade shows and exhibitions measuring of profitability is one of the eternal and always topical questions. To paraphrase one of the greatest experts on measuring the ROI of meetings and events dr. Elling Hamso it is a […]

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MEASURING THE EFFECTIVENESS OF B2B EVENTS, Karmen Novarlič, Spirit Slovenia

Gorazd Čad — Mon, 21 Oct 2013 06:35:55 +0000

Karmen Novarlič SPIRIT SLOVENIA 1. How do you measure ROI (return on investment) for a B2B trade show organised by Spirit agency? It is difficult to calculate the return. We lack the information on how many participants in the event sell packages in Slovenia. We only have data for the section of participants who have […]

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