Relationship Marketing Archives - KONGRES – Europe Events and Meetings Industry Magazine https://kongres-magazine.eu/tag/relationship-marketing/ New Europe Events and Meetings Industry Magazine Wed, 15 Apr 2015 12:05:54 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.2 AND NOW THE PARTICIPANTS WILL LEAD CONGRESSES? https://dev.kongres-magazine.eu/2013/08/and-now-the-participants-will-lead-congresses/ https://dev.kongres-magazine.eu/2013/08/and-now-the-participants-will-lead-congresses/#respond Thu, 08 Aug 2013 07:09:40 +0000 http://kongres-magazine.eu/?p=15286 EXPERIENTIAL MARKETING FOR PREPARATION OF PERSONAL EXPERIENCE IN EVENTS [dropshadowbox align=”left” effect=”lifted-both” width=”250px” height=”” background_color=”#c9cca3″ border_width=”1″ border_color=”#dddddd” ]In last summer issue of Kongres magazine we are starting from the assumption that only events and conferences will survive that will in addition to top content also sell an experience and create interaction through the personal experience of […]

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]]> https://dev.kongres-magazine.eu/2013/08/and-now-the-participants-will-lead-congresses/feed/ 0 INTERVIEW WITH ANTONIA RADIĆ, EX ALTO d.o.o. https://dev.kongres-magazine.eu/2013/07/interview-with-antonia-radic-ex-alto-d-o-o/ https://dev.kongres-magazine.eu/2013/07/interview-with-antonia-radic-ex-alto-d-o-o/#respond Wed, 24 Jul 2013 08:01:40 +0000 http://kongres-magazine.eu/?p=14692 LIFETIME EXPERIENCES  – Making the impossible event possible 1.     Could you explain to us the concept of experiential marketing from your point of view? Lifetime experiences result in a customer devotion to the product the experience is associated with. The essence of the experience has to match the one the brand is designed to achieve by […]

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