Rate of return Archives - KONGRES – Europe Events and Meetings Industry Magazine https://kongres-magazine.eu/tag/rate-of-return/ New Europe Events and Meetings Industry Magazine Sun, 09 Jul 2017 08:41:43 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.2 MEASURING THE EFFECTIVENESS OF B2B EVENTS, Natalija Bah Čad https://dev.kongres-magazine.eu/2013/10/measuring-the-effectiveness-of-b2b-events-natalija-bah-cad/ https://dev.kongres-magazine.eu/2013/10/measuring-the-effectiveness-of-b2b-events-natalija-bah-cad/#comments Thu, 10 Oct 2013 15:46:04 +0000 http://kongres-magazine.eu/?p=17280 Natalija BAH ČAD, Head of sales, Conventa 1. How do you measure ROI – return on investment for B2B Trade Show Conventa? Measuring the profitability begins with the selection of target groups. More we are precise at this, better the return on investment. Another element are clearly defined goals, which each year we communicate very clearly […]

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