Public Relations Archives - KONGRES – Europe Events and Meetings Industry Magazine

The pen is mightier than the sword

Gorazd Čad — Sun, 03 Jul 2016 16:50:55 +0000

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MEASURING THE EFFECTIVENESS OF B2B EVENTS

Gorazd Čad — Tue, 22 Oct 2013 09:32:01 +0000

20 % OF TRADE SHOWS ARE WORTH 80% OF OUR ATTENTIION In the area of participation at congress trade shows and exhibitions measuring of profitability is one of the eternal and always topical questions. To paraphrase one of the greatest experts on measuring the ROI of meetings and events dr. Elling Hamso it is a […]

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CRISIS MANAGEMENT – ISTANBUL CASE

Gorazd Čad — Tue, 16 Jul 2013 17:42:03 +0000

An example of ISTANBUL The last few days not a day goes by without the dramatic news from the markets in Tahir and Taksim and even from Brazil. Especially protests in Taksim Square are worth special attention to public meetings. Istanbul is a meetings destination, which ranks among the top 10 world meetings cities. A […]

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