Pareto Principle Archives - KONGRES – Europe Events and Meetings Industry Magazine

How and why content marketing and PR work?

Gorazd Čad — Wed, 28 Oct 2015 10:07:40 +0000

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WORDS THAT SELL

Gorazd Čad — Fri, 16 Jan 2015 08:00:33 +0000

WELCOME TO THE WORLD OF CONTENT MARKETING We often ask ourselves why the meeting industry’s content marketing tastes like bad wine from the supermarket. The lable promises a lot; however, the content lacks character and substance. The debate about content marketing often revolves around theory and concepts; however, there are only a few colleagues […]

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MORE CONTACTS – MORE CONTRACTS 7

Gorazd Čad — Mon, 29 Sep 2014 08:48:56 +0000

Reason 7: MEASURING EFFECTIVENESS – ROI Trade show participation is coming under increasing scrutiny; marketing budgets are shrinking and directors are requiring maximum ROI. Therefore, it is really important that in accordance with the trade show Pareto Principle, you choose the right trade show that will deliver your business objectives. Borrowing from Dr. Elling Hamso, […]

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