International Business and Trade Archives - KONGRES – Europe Events and Meetings Industry Magazine

MEASURING THE EFFECTIVENESS OF B2B EVENTS

Gorazd Čad — Tue, 22 Oct 2013 09:32:01 +0000

20 % OF TRADE SHOWS ARE WORTH 80% OF OUR ATTENTIION In the area of participation at congress trade shows and exhibitions measuring of profitability is one of the eternal and always topical questions. To paraphrase one of the greatest experts on measuring the ROI of meetings and events dr. Elling Hamso it is a […]

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MEASURING THE EFFECTIVENESS OF B2B EVENTS, Natalija Bah Čad

Gorazd Čad — Thu, 10 Oct 2013 15:46:04 +0000

Natalija BAH ČAD, Head of sales, Conventa 1. How do you measure ROI – return on investment for B2B Trade Show Conventa? Measuring the profitability begins with the selection of target groups. More we are precise at this, better the return on investment. Another element are clearly defined goals, which each year we communicate very clearly […]

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