Harvard Business Review Archives - KONGRES – Europe Events and Meetings Industry Magazine https://kongres-magazine.eu/tag/harvard-business-review/ New Europe Events and Meetings Industry Magazine Tue, 28 Apr 2015 09:23:25 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.2 MORE CONTACTS – MORE CONTRACTS 6 https://dev.kongres-magazine.eu/2014/09/contacts-contracts-6/ https://dev.kongres-magazine.eu/2014/09/contacts-contracts-6/#respond Tue, 23 Sep 2014 13:00:16 +0000 http://kongres-magazine.eu/?p=29344 Reason 6: CONTENT MARKETING I’ve been creating and encountering content and ‘content marketing’ right throughout my career, the main difference being that in the past we gave it a different name and as a rule it was included in the PR. The current Content Marketing Institute (B2B Content Marketing 2014 Benchmark) study shows how times […]

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]]> https://dev.kongres-magazine.eu/2014/09/contacts-contracts-6/feed/ 0 MORE CONTANTS – MORE CONTRACTS 5 https://dev.kongres-magazine.eu/2014/09/more-contants-more-contracts-5/ https://dev.kongres-magazine.eu/2014/09/more-contants-more-contracts-5/#comments Tue, 16 Sep 2014 07:32:14 +0000 http://kongres-magazine.eu/?p=29230 Reason 5: BUSINESS NETWORKING You probably still remember your very first steps into the world of business networking. I will certainly never forget my first solo business trip abroad, when completely green I was sent to the legendary IAPCO training in Wolfsburg. Being the only participant from Slovenia, I had no choice other than to […]

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