Buyer Archives - KONGRES – Europe Events and Meetings Industry Magazine https://kongres-magazine.eu/tag/buyer/ New Europe Events and Meetings Industry Magazine Tue, 28 Apr 2015 09:14:14 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.2 MORE CONTACTS – MORE CONTRACTS 7 https://dev.kongres-magazine.eu/2014/09/contacts-contracts-7/ https://dev.kongres-magazine.eu/2014/09/contacts-contracts-7/#comments Mon, 29 Sep 2014 08:48:56 +0000 http://kongres-magazine.eu/?p=29533 Reason 7: MEASURING EFFECTIVENESS – ROI Trade show participation is coming under increasing scrutiny; marketing budgets are shrinking and directors are requiring maximum ROI. Therefore, it is really important that in accordance with the trade show Pareto Principle, you choose the right trade show that will deliver your business objectives. Borrowing from Dr. Elling Hamso, […]

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]]> https://dev.kongres-magazine.eu/2014/09/contacts-contracts-7/feed/ 1 MORE CONTACTS – MORE CONTRACTS 4 https://dev.kongres-magazine.eu/2014/09/more-contacts-more-contracts-4/ https://dev.kongres-magazine.eu/2014/09/more-contacts-more-contracts-4/#respond Tue, 09 Sep 2014 07:43:42 +0000 http://kongres-magazine.eu/?p=29077 Reason 4: YEAR ROUND PROMOTION OF PARTNERS From the yesteryear of my career the classic meetings industry marketing tools still linger in the memory, most of them being the various providers’ catalogues and usually prepared by publishers, associations or a destination. The annual catalogue of the ICCA members was sought-after and a main reference point, […]

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