Advisory Board Archives - KONGRES – Europe Events and Meetings Industry Magazine https://kongres-magazine.eu/tag/advisory-board/ New Europe Events and Meetings Industry Magazine Sun, 09 Jul 2017 08:41:01 +0000 en-GB hourly 1 https://wordpress.org/?v=6.2.2 MEASURING THE EFFECTIVENESS OF B2B EVENTS, Graeme Barnett, EIBTM https://dev.kongres-magazine.eu/2013/10/measuring-the-effectiveness-of-b2b-events/ https://dev.kongres-magazine.eu/2013/10/measuring-the-effectiveness-of-b2b-events/#comments Thu, 17 Oct 2013 11:41:54 +0000 http://kongres-magazine.eu/?p=17561 Graeme Barnett EIBTM senior exhibition director 1. How do you measure ROI for B2B exchange at EIBTM? There are a number of ways in which we can measure and monitor the ROI for exhibitors taking part in EIBTM. Firstly, each year we conduct post show qualitative research with all of our exhibitors, to gain a […]

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